Keyword density is an important and great aspect of Search Engine Optimization(SEO), but the Google’s Penguin and Panda don’t like the overdo and over-optimization of it. Keyword density is certainly one of the simplest ways to improve your site’s placement in the search engine results but before doing this you have to be sure you all know about Keywords and its harm if not used properly.


Every online business owner should take the time to understand what is Keyword Density which matters a lot in specific SEO field. In this post I’d tell you about Keyword Density before we could started lets recall your memory by also telling you about Keywords.

Recommended SEO Readings :-

What are Keywords?

A Keyword, in the context of Search Engine Optimization(SEO) is a particular word or phrase that make it possible for people to find your site via Search Engines.

Keywords are so important for the SEO. Most SEO and web design companies neglect Keyword popularity research  and purely focus on design or optimization. Finding your competitors is not a big deal there’s many tools and sites which brought your opponent Keywords easily. Keywords form part of web page’s meta data and help Search Engines match a page to with an relevant search query.

Also Know About: 20+ Free Ultimate Firefox Extensions for SEO

What is Keyword Density?

It is a percentage of times a Keyword or phrase appears on a webpage compared to the total number of words on the page. In the circumstance of Search Engine Optimization(SEO), Keyword density can be used as a factor in determining whether a web page’s relevant to a specific Keyword or Keyword phrase.

Here is what the Matt Cutts (Web Spam Engineer from Google) has to say about the density of a particular Keyword for the best search engine optimization.

Many SEO experts consider the optimum keyword density to be 1 to 3 percent and Google says that your ideal Keyword Density for any Keyword or phrase should be less than 5 percent but too high of it can trouble you as your site can be penalized by the Search Engines for “Keyword Stuffing” as they might think you are trying to trick their system by black hat SEO tactics.

Keyword Density Formula


The formula to calculate your Keyword Density on a web page for SEO purposes is :-


where NKR is how many times you repeated a specific Keyword, and

TKN the total words in the analyzed text and this will result in a Keyword Density value.

Keyword Density Checker Example :

Take an illustrate, if your article of content is 500 words in length and you have used your Keyword 15 times, the Keyword Density for that Keywords is…..

Keyword Density= NKR/TKN*100 




Answer the Keyword Density is 3 percent

When calculating Keyword Density, be sure to ignore Html tags and other embedded tags which will not actually appear in the text of the page once it is published. So, If you want to calculate your own try now.

Look this One: How to Submit your Sitemap to Search Engines

Recommended Reading:
 Keyword Density checker Plugin for WordPress:
Online Free Keyword Density Calculator tools:

Please Note : Don’t check and concentrate on tools like keyword density checker or density calculator as most websites are trying to sell you sort of useless tools that Search Engines don’t care if you are not trying to spam or trick them.

Related Useful Tips

  1. According to Google, the keyword density is not very important factor and a measure for your good SEO Practice, but Keyword Stuffing or Spamming will be a big major issue and that can encourage your website for Penalties for violation of their search quality guidelines.
  2. For Optimal results, don’t concentrate on using similar words again and again as it won’t help you, but instead use “synonyms” and include all other search terms, that a user can type.
  3. Write content for Users/Readers and not for search engines. Writing good content reduces your bounce rate and helps search engines to rank you higher as users are finding good quality content on your website.
  4. Keyword Density is just a measure of count of repeated words on the same page and technically you should never be bothered or focused on that, but instead try creating good quality content that converts into more click-through-rates, higher traffic and hence more sales.