Did you heart beats faster when you hear the date 21st April, 2015. Well, if you are a website owner and you make your business online and your website is mobile friendly. Then, you need not worry about anything. Lots of Webmasters are in trouble after Google’s declaration of their Mobile Friendly & Responsive Design. This is the first time, Google Actually Informed about the new Algorithm before its taking place.
Forget all about Panda, Penguin and all other search engine guidelines penalty and make your last chance worth so that Google will appreciate your efforts.
Ever since Google Set to Officially Kicks off Mobile Algorithm Update, because the number of smartphones users were increasing with astronautical pace and therefore badly designed websites provides a bad navigation and unfair user experience. And since Google is committed to be the best Search Engine and are doing everything with what they can to make our lives better thereby leaving a lot of extra work for all webmasters/bloggers and website owners.
It doesn’t matter whether you are a service/static website or dynamic blog, everyone has to be responsive and it starts from Today. This new mobile friendly search engine update will impact the mobile search queries mainly and will impact majorly the mobile and smartphones plus tablets queries.
Here is official announcement from Google,
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” said Takaki Makino, Chaesang Jung and Doantam Phan in a blog post for Google webmasters.
Where you can check the Mobile Friendliness, Responsive Design :
On Official Google Tools : Mobile Friendly Tool and Check Mobile Responsiveness here. But this tool will more tell you about if google considers your website as Mobile Friendly or not. However, if you are looking for a tool that can exactly show you the exact design, layout and you want to test and check various features, then visit mobiletest.me
This is a great website, that shows you exactly different widths and resolutions for all types of smartphones with smaller displays to tablets and high end mobile devices.
Google’s Mobile Algorithm Update called MobileGeddon
Since this mobile update will hugely impact all the mobile queries, it is believed that this will affect more number of searches than Google Panda (12%) and Google Penguin (4%). So, forget about panda and penguin and its time for Google’s MobileGeddon.
Luckily, if you are using WordPress or any other custom software like Joomla or Drupal, chances are you can convert your website into Mobile Friendly in minutes by Installing a few great mobile plugins like WP Touch WordPress Plugin. But,
If you owns website with custom coding and you have several thousands of pages, then it might be the worst nightmare to convert the whole website to Mobile Responsive in such short time. Moreover, it costs you extra time, efforts and money.
For all those , who are using WordPress : Install this plugin now and configure the plugins settings and convert your normal desktop version of website into mobile website in less than 5 minutes.
Mobile Search is the future of Internet and Google knows this pretty much well. According to Forbes,
The company’s mobile advertising revenue has nearly tripled from $2.2 billion in 2012 to $6.3 billion in 2014, so it’s very much in Google’s interest to improve the mobile search experience for consumers, particularly if it wants to boost bidding prices for ad auctions on mobile.
With more hints getting from ecommerce industry the Indian e-Commerce giants Myntra and Flipkart already announced that they are going to officially shut down their desktop operations in upcoming year. The big tech giants revenue is mostly by web searches on their app and mobile devices. And these days, almost everyone uses their high end smartphones to search for information. So, why not make it official.
I should say, This is a very good Smart Move by Google and we should appreciate it whether you like it or not.