Search Engine Optimization (SEO) is the process through which you can maximize the searches of you website on the search engine and that will be proportional to the increase in business. If the visitors will increase on your website then automatically your services will be promoted.
It is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural,” “organic,” or “earned” results.”
In short and simple words, it’s a process for a website, to rank on the first page of Search Engine organically.
SEO is based on two methods and both methods are given below:
- On-Page Optimization
- Off-Page Optimization
On Page:- It’s all about the Heading, Meta description, text formatting, Image optimization, external links, fresh content and user friendly navigation etc.
Off Page:- It’s all about the link building which include comment link, blog directories, web 2.0 submissions, bookmarks, Article submission, content directories, forums and more.